Today, the dynamics are that consumers have become more interested in visually-rich data because of the instant gratification and impact on the viewer. They even prefer the use of infographics, that are graphic visual representations of information, data intended to present information quickly and clearly.
With the new capabilities of crawlers, imagery can be understood by search engines and growing in relevance. In 2016 one-third of the web is imagery and by 2020 is predicted to be half of all web content, imagery plays a very important roll, dramatically helping with click rate.
Here is where you can combine content and visuals to create images that are shared across the web organically. SEOs are forever hunting the backlink and creating a synergy between your web content, social media, Links to authority site and sites in the community. Helping to validate your roll on the web that adds to search results and website ranking.